With a focus on statistical analysis, market research and UX research, Charmain is passionate about helping clients solve business issues with specialisms in multi-market and mixed-methods projects.

Senior Principal

An insights and brand & marketing specialist, fascinated by consumer behaviour, purchase decisions and how brands can effectively leverage these in their big picture thinking across channels.

I am passionate about preserving remnants of the past. When I can, I spend time at flea markets and vintage stores adding to my collection of old things (art, magazines, records, furniture, clothes, and so much more). There is just something special about owning a piece of someone’s past.

The most important things to me are my family, friends, and my dogs! Having grown up in the countryside, exploring London has become one of my favourite things to do and I’ve loved trying all the things it has to offer.

I relish time with my friends and grown kids, love making pots of soup, big salads and cocktails, adore the Oregon Ducks, and crave my time outdoors. This includes cycling, hiking, running, rafting, and exploring whatever’s around the next corner!

I value curiosity above any other characteristic. For example, while I wrote this, sat in a car outside a church hall, waiting to pick up my son from drama club, I saw a man holding a large circuit board. He walked into the carpark, looked round in confusion, and left again. Why? I will never know. My favourite hobby is seeing things like that.

I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.

The idea of community and collective responsibility is important to me – appreciating that ‘no man is an island’ and we should all be doing our part to help, raise and support others. Outside of work I try to live playfully, as inspired by my kids. Whether it’s splashing in muddy puddles, scooting down a hill or painting our faces.

The most important thing to me is my family and friends. I love to travel the world and experience its true beauty. As a visual person, my favorite part of traveling, discovering areas with incredible architecture.

Being considerate of others is something really important to me, becoming a source of ironic agony as I naturally block everyone’s view at concerts. I’m most passionate about sports (if you can kick it, bounce it, or drive it), and if I ever say no to adding hot sauce – send help. 

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

Senior Principal

William has extensive experience across both agency and client-side roles. While previously based in Hong Kong, William worked on numerous multi-market studies, and therefore brings a wealth of knowledge to the team.

With mixed-method experiences across B2B and B2C markets, Martin enjoys unearthing insight from complex data sets and creating decks that tell powerful stories for our clients

Director

A highly experienced strategist with a background in innovation, proposition development and market research across a range of sectors – including tech, media, telco, FMCG and financial services.

I’m a new mum so a lot of my time outside of work is focused on family and friends. When I can, I love travelling to new places, exploring hidden beaches and swimming in the sea.

Senior Associate

Hannah has a genuine curiosity in understanding motivations, attitudes, behaviours and needs, and brings a collaborative and customer centric approach to uncovering insights that support our client’s growth.

Previously leading Market Research Teams at Heathrow, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis professional who enjoys interrogating data to identify opportunities for clients to grow.

The most important things to me are the people in my life, deepening those relationships and adding new ones along the way. A vehicle for my extroversion is soccer, a game I’ve played for 40 years which rewards me with the highs of teamwork, friendship, physicality, and competitive drama.

I like to make a difference; drawing on my own experiences to have meaningful conversations about a myriad of topics. Art, food, wine, and sports are passions of mine. And of course my two daughters, whose ever-changing needs and personalities are endlessly exasperating!

Spending time with my family is paramount to me. I love to stay active and regularly go running so I can keep up with my growing children!

My family and friends are my priority, so spending quality time together outside of work is essential to me. I also love cooking, hiking and going on camping trips in our new van.