Keeping a positive outlook and being optimistic is important to me. I’m the annoying friend who looks for the best in situations rather than letting you just rant about a problem. My favourite definition of an Optimist is someone who figures taking a step backwards after taking one forwards isn’t a disaster – it’s more like a cha-cha! That definitely sums it up for me!

Number one for me is family, although my boys are now pretty independent and it’s a bit of a wrench to find myself with a newly empty nest! The freedom and flexibility to ride my bike and travel more does make up for it a bit.

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas.

Happiest with a book in hand (and perhaps a glass of wine), whilst sat in the sun, with a cat on my lap. Can also be found wandering amongst local woods and fields getting my ‘green fix’.

I am a life-long learner and am always trying to grow, both as a creator and as a person. In my spare time I like to play video games, attend concerts, support the Los Angeles Dodgers and Angel City FC, and watch as many movies and shows as I possibly can.

Senior Director

Having previously held senior positions at Interbrand, Publicis UK and Carlton TV, Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.

Previously leading Market Research Teams at Heathrow, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis professional who enjoys interrogating data to identify opportunities for clients to grow.

Being healthy and happy are the two most important things to me and that I would wish for others. I also love being outdoors and am a keen runner, having recently completed my second marathon.

I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.

I love creative problem-solving: from creating retro video-games using outdated software, to rock climbing on the cliffs and mountains around the Pacific Northwest, I enjoy anything that tests both my creativity and logic.

Senior Associate

Hannah has a genuine curiosity in understanding motivations, attitudes, behaviours and needs, and brings a collaborative and customer centric approach to uncovering insights that support our client’s growth.

Fostering an overall sense of wellbeing for myself and others is important to me. I love to spend my free time with friends doing just about anything, especially wine tasting (living in wine country – San Francisco – facilitates that!). I also value my solo time and am an avid reader and crossword puzzle enthusiast.

Embracing and supporting diverse, tolerant and giving communities, and having a keen sense of curiosity are important to me. My passions outside of work include the visual arts (including making my own mixed media pieces), traveling, nature, music of all kinds – from Handel to iLe – and baking.

A focal point for me is to always try new things and encourage others to do the same, not being afraid to be bad at something if you’re having fun doing it. Outside of work I love the outdoors – swimming, walking, gardening, and I’m an amateur potter.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.

At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

The most important things to me are my family, friends, and my dogs! Having grown up in the countryside, exploring London has become one of my favourite things to do and I’ve loved trying all the things it has to offer.

Senior Principal

Having kick-started his career with the prestigious Unilever Marketing Internship, Chris has since built a breadth of insight experience spanning B2B and consumer sectors, and quantitative and qualitative approaches.

The last few years have made me realise the importance of making time for the things that truly matter. That means spending time with my loved ones and making the most of what London has to offer by enjoying as many exhibitions, performances and walks as I can!

I believe in lifelong learning and am always eager to absorb new information and skills. I love running, going to the theater, watercolor painting, and cooking or baking.

The most important things to me are the people in my life, deepening those relationships and adding new ones along the way. A vehicle for my extroversion is soccer, a game I’ve played for 40 years which rewards me with the highs of teamwork, friendship, physicality, and competitive drama.