in·cite [in-sahyt] – verb (used with object), -cit·ed, -cit·ing. to stir, encourage, or urge on; stimulate or prompt to action.


Marketing planning, brand consulting, brand planning, innovation strategy, market landscaping, segmentation, customer journey, behaviour change.


AURA Commercial Acumen winner 2017, 2016 and 2014; shortlisted 2015.
Sunday Times 100 Best Small Companies to Work for 2017 and 2016.


The company was founded in London in March 2000.
We’ve been part of the St Ives Group since 2012.

In a nutshell

Incite is a strategic research consultancy. We unearth and interpret insights about your brand and your business that help you think more clearly, plan more effectively, and create real, lasting change.

We unlock opportunity.

We are a team of experienced practitioners using a systematic approach. We hire and train the best in the industry. We’re people who love a challenge: inquisitive, open-minded and determined to get to the root of your issue. The kind of people whose idea of a good day is one spent with you, solving your problems.

Welcome to Incite.

‘From the start, our intention was to have senior people who’d be hands-on at every stage of the process, and who’d love doing the work. So we did. And we still do. And it’s still more efficient, more fun and more effective.’

Elaine, Director and Co-founder