Press: Finding your ‘ikigai’ post pandemic

First published in ResearchLive

Ikigai is a Japanese philosophy dating back to the eighth century. It translates as ‘a reason for being’ – it is what gets you out of bed in the morning. From this description alone, you’d be forgiven for putting it in the pile alongside Lagom, Hygge and Feng shui. It sounds… woolly.

However, as our businesses begin to go back to ‘normal’, I believe the roots of the concept will play a vital part in post-pandemic leadership when it comes to creating and implementing future strategy. If used soundly, the principles of ikigai can help organisations emerge from the pandemic more sustainable and resilient, with a clearer focus on purpose for people, planet and profit. Here’s how.

Read the full article here.