Paving the way for a brighter future

Kin + Carta, our group of digital and marketing services agencies, are on a mission to use our connective organisation as a force for good. As part of this, Incite is currently working to achieve B-Corp status, using the B-Corp framework to assess our impact on both people and planet.

By putting our heads together, we are finding innovative and impactful solutions that are making us an even better place to work, both for our colleagues and for the environment!

In terms of our people, we are increasing investment in the team. We have recently created a new entry-level Analyst role, with the purpose of bringing fresh ideas into the business and nurturing our own in-house talent, right from the very start of people’s careers.

Following an unconscious bias training programme some colleagues undertook earlier in 2019, we’ve taken various steps to make our Analyst hiring process as fair as possible. We have moved away from focusing on traditional CVs, which studies have shown not to be a good predictor of future performance. Instead, we have introduced a blind process, consisting of work samples, aptitude testing, structured interviews and a group assessment centre, with multiple Inciters being involved at each stage to provide diversity of opinion.

We are really excited to welcome our three new Analysts who started in January, and we will be busy giving them both formal and on the job training over the coming months.

Thinking of the wider team, we are committed to focusing on their health, happiness and engagement – especially when it comes to achieving a fulfilling work-life balance. Our people-focused policies, such as paid sabbaticals every four years and flexible working arrangements (like part-time options and core hours), allow the team to get the best out of their home and family lives.

When it comes to time spent at work, we are providing significant and diverse opportunities for career progression and in-post learning, whilst also offering strong support on employee health and wellness – both mental and physical. Some of our team were recently lucky enough to train as Mental Health First Aiders, which complements our holistic range of health benefits, such as comprehensive health insurance and access to counselling services via our Employee Assistance Programme.

Striving for improvement, however, is a journey and not a destination. We are currently trialling ways to further foster diversity and inclusion, as well as tracking our progress in this area. It’s not only the right thing to do, but also ensures we reflect our diverse set of clients and helps us to better empathise with and understand real world consumers. If you have had success in any of the areas mentioned in this blog, we’d love to hear about what worked for you – do get in touch.

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