In case you missed them…

Another year flies by in the blink of an eye, and soon we’ll have a chance to sit back, put our feet up and reflect on all the worthwhile things we didn’t get around to doing in 2017.

Maybe one of those was reading the Incite blog. With so many important and urgent things competing for your attention, this may well be something that dropped off your list.

And as a company of introverted research consultants (with ‘a thousand lights hiding under a thousand bushels’, as one friend described us), we don’t really do shouty. So the fact that we’ve published 42 blogs this year – covering everything from open banking to gin and from rare diseases to life in Kenya – may surprise you as much as it surprises us.

Here’s a few of the best, even arranged for you in a cheesy Christmas countdown…

5 / Let’s start with a seasonal subject, alcohol: Dan Cooper finds elaborate excuses for watching TOWIE. He’s fooling no-one.

Healthy boozing, from Barcelona to Basildon

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4 / Fake news has been real news in 2017 (or has it?). What’s kept us glued to the headlines this year has relevance a little closer to home. Peter Kneale explains.

Beware the narrative fallacy

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3 / In a rare moment of Incite self-reflection, Alex Moss considers what being a Sunday Times 100 Best Companies To Work For really means. And it’s not just those pizza lunches…

Behaviours that build best companies

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2 / Nothing misses the attention of our supermarket supersleuth Stefan Schafer. Here he discusses the potential opportunities that electronic price tags represent for retailers, brands and maybe even their consumers.

Electronic supermarket price tags are living amongst us

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1 / We love to curl up with a good book, and Atul Gawande’s ‘The Checklist Manifesto’ is one of our favourites. Matthew Froggatt tells us why this might just be the key to unlocking opportunities through behavioural theory.

Good enough for surgeons and airline pilots, why not researchers and marketers?

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Hope you find something here that you enjoy.

Have a great winter break and we look forward to seeing you again in 2018!

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