Breaking habits and building new ones

The incite health team really enjoyed the 2017 BHBIA conference at Royal garden park hotel in London. The conference is always a great opportunity to catch up with existing clients and suppliers as well as meet some new ones.

We found this year’s topic particularly interesting as it is one close to our hearts – behaviour change. We were therefore delighted to run a training session on ‘Breaking habits and building new ones’.

There is much discussion about ‘behavioural economics’ and ‘decision science’. However, businesses lack practical approaches that allow them to apply the philosophy to their commercial issues. Our session explained how to bridge this gap. The paper we wrote introduced a comprehensive framework for understanding existing behaviours, the psychology that lies behind them, and how to plan interventions that disrupt behaviours and build new habits.

Three steps to unlock behaviour change:

1 / Understand the behaviour you want to change

2 / Identify what kind of intervention is most likely to help

3 / Work with behavioural biases to counteract behaviour

To ensure you maximise positive disruption to drive new ideas and opportunities, we certainly encourage you to be a positive disrupter in your organisation. If you would like to know more about how we apply behaviour change to our work – a form of positive disruption – we would be happy to talk you through our model or run a behaviour change workshop with you.

We would like to thank the organisers for putting on such a great event.