Incite | Strategic Research Consultancy

Featured

The human centric approach to customer relationships

Modern consumers are more critical, better informed and more proactive in their decisions than ever before. If we are not loyal to the customer, then how can we expect them to be loyal to us?

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John Tearle
28 January 2021

Our work

We deliver positive business results.

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

We’re always interested to talk to talented and like-minded people.

Blog

B2B buyers are human too

How irrational are your buyers? In some cases, business buyers are not all that different to the rest of us. Which is a good thing: we can design interventions the same way we do for consumers.

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Case study

Market segmentation for world-leading chain Burger King

Burger King wanted to grow its share of the UK quick service restaurant market by better competing with the likes of McDonald’s, KFC and Subway. Read how we took them from market segmentation to sustainable solutions.

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We unlock opportunity

We help clients with marketing planning, category landscaping, segmentation, brand planning and innovation strategy.

We plan for action

Clients don’t just want research and insights. They need tangible plans that drive commercial return for their business.

We understand the business you’re in

We work across consumer, technology, financial, healthcare, retail, food & beverage and leisure sectors and beyond.

We have an approach that works

Structured thinking, analysis and deliverables mean you can be confident of outcomes that deliver.

We have a winning team

The best people deserve an environment that is stimulating, rewarding and fun.

Featured

The human centric approach to customer relationships

Our work

We deliver positive business results.

Our approach

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

Join us

We’re always interested to talk to talented and like-minded people.

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Blog

B2B buyers are human too

Case study

Market segmentation for world-leading chain Burger King

Some of our clients