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Why context is king for any truly human-centric organisation

Human behaviours are continually being shaped and influenced by our surroundings. Here are three thoughts on what context means and how to build it in to your problem solving.

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Kate Jones
31 March 2021

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We creatively combine commercial acumen with human understanding.​

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A people-centric approach to drive commercial success.

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Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

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Blog

Resetting the corporate compass

Over half of global consumers say they are attracted to buy from brands that align with their personal values and stand for something bigger than just the products and services they sell. We look at some of the implications for organisations who want to make a positive impact.

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Case study

Market segmentation for world-leading chain Burger King

Burger King wanted to grow its share of the UK quick service restaurant market by better competing with the likes of McDonald’s, KFC and Subway. Read how we took them from market segmentation to sustainable solutions.

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Some of our clients

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