How we work
Interrogate
Our people
Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.
Human-centric marketing planning
An evolving model of behaviour change, that distills our thinking into a practical tool for building actions that work.
Fake news in research
Too good to be true? Probably.
The responsibility for reality checking is not confined to the world of journalism.
Checklists
Boring but important.
Good enough for surgeons and airline pilots, so why not researchers and marketers?