Beating big-tech at its own game
If these brands are not attracting particular types of people, nor building strong emotional bonds, what makes them special?
All businesses with an eye to future growth look for ‘blue oceans’: emergent spaces where they can exploit first (or early) mover advantage and establish leadership. In healthcare, opportunities appear in the light of changing demographics, lifestyles, and ever-changing attitudes. Obesity, allergy, geriatric conditions, NASH (non-alcoholic steato-hepatitis): the list is forever evolving and offers a variety of paths to potential revenue growth.