“Incite have quickly established themselves as a top choice from our preferred agency list. They are smart and think commercially, challenging the team to deliver the best solution for our bottom line. Incite are a key player for major pieces of strategic work that have potential to transform our business”
David James - Head of Customer Insight - British Telecom (BT)
Why work with us.
Talent.
We only put senior talent on client accounts. People who are willing and able to challenge constructively. Seniors provide context and see the big picture. This is very important – it enables us to generate insights that create change.
Rigour.
Before we start we imagine what the possible outcomes might be. To use an analogy, we go hunting not fishing. We identify what we are looking for and go all out to find it. Then we carve out time to immerse ourselves in the data and get to grips with the problem. This ‘hypothesis based problem solving’ is a structured and proven framework that ensures our clients get what they are looking for.
Debate.
We challenge, question, probe, share thinking, talk, mix and collide ideas, evolve and change our views for the greater good of the insight. We help clients to think about their problem and what their organisation really needs. We incite our clients to change.
Communication.
We put emphasis on brilliant, inspiring communication tailored to different audiences. Our people are trained in journalistic principles which we apply on every project. Data and information support arguments; they are not the lead performers. We use the power of stories, pictures and movies to stimulate emotion as well as intellect – and drive business change.