Innovation.

How many new ideas or innovations fail each year? Because we can, does this mean that we should?

Our research shows that consumers want innovation – but this can mean different things depending on your brand and what you are offering. We seek to question the relevance of each innovation in the first place – as much to ensure it meets needs and fits within your portfolio as to ensure ideas are not thrown out just because they need a bit more thought.

We use state of the art qualitative, quantitative and consumer observation techniques. But we also adapt techniques depending on whether we are innovating for developed or developing markets or indeed within non-traditional 'co-creation' based ideas and arenas. Using the internal knowledge of our clients is also vital – as both consumers and experts to identify and filter good or relevant ideas.

We bring this together for clients in end-to-end innovation frameworks, designed to generate ideas, build optimal solutions, measure and forecast potential and optimise the marketing and communications mix. Simple traffic light systems at each stage support go or no-go decisions.

So passionate are we about innovation that we run our own Innovation League Table that asks consumers just who is and isn't innovative and why. To see if you feature in our Top 20 and to understand what drives innovation simply click here.