“Incite deliver more than research - they open our eyes to new insights through creative use of quantitative, qualitative and ethnographic techniques. They communicate these in a way that makes them live and breathe within Diageo, so they get acted on. They hold their own amongst the most talented marketers in Diageo.”
Sam Matthewson - Senior Consumer Planning Manager - Diageo
Incite’s insights.
As you might have gathered from this site, at Incite, we like to challenge, think, question, probe, share concepts, talk, mix and collide ideas, evolve and change our views, all for the greater good of the insight. We also like to communicate.
In order to incite change, we think it is important to share all this thinking and communicating with our clients (the lucky people) and with the marketing industry as a whole. Our regular newsletter – Vision – has a growing following. We also write and publish articles in the research and marketing press and regularly present papers at industry conferences.
Finally we collect all our new thinking together each year and publish it in the form of a book for our clients - Vision.