Consumer insight strategy from Incite

Jenni Welling explains how Incite gets the most from international qualitative research... - Filesize: 308.8 KB

01/11/11 - Dont put all your eggs in the same social media basket

Jon Watts discusses how to integrate qual thinking to get the best out of social media research... - Filesize: 285.0 KB

01/11/11 - Good insights come to those who wait

Helen Walker gives the recipe for a slow stew to create better innovation ideas -and how to get the most from co-creation... - Filesize: 341.7 KB

11/05/11 - The 2011 Innovation League Table

John Tearle reveals the results of our 2011 study and considers the implications for brand owners. - Filesize: 373.1 KB

11/05/11 - Is 'emovation' key to innovation in India?

There is no shortage of innovation in India, from street vendors to multinational businesses. One of our Indian research partners Dhananjay Deshmukh of CBC and Helen Walker take a look at what makes an innovation successful there; and the common mistakes to avoid - Filesize: 328.0 KB

11/05/11 - Real life inspires innovation

Rather than pouring more and more poor quality ideas into the innovation funnel, in the hope that eventually one will be ‘the big idea’, Ester Petrie describes a way to identify hidden opportunities that lead to genuinely breakthrough ideas which are sustainably big and different. - Filesize: 340.5 KB

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