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At Incite, we are well-known for solving knotty quantitative problems, but you might be interested to know that we have a softer, more creative side. A third of our work is qualitative; we have a strong team of experienced quallies who are just as comfortable moderating groups as they are bouncing ideas around in idea generation sessions.
Are you up or down in the innovation league for 2011? In this Vision we publish the results of our survey into which brands consumers think are the most innovative – and why. What is the best way to find big innovative ideas? Read how we’ve been challenging consumers to inspire more interesting innovation concepts. And are you faced with the demands of innovating in emerging markets?
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